The design team is responsible for presenting the publication in a way that best suits its objectives; whether it’s meant to be a glossy consumer magazine, a yearbook, a showcase of the client’s achievements, a sales kit or a whimsical souvenier book. It establishes the creative and art direction of the publication, determines layout grids, use of font and photography as well as the quality and type of paper and printing. This team will also oversee the printing process.