Brass Explosion Festival Programme

Brass Explosion! 2010 Festival Programme

Festival Programme

The Brass Society is a not-for-profit organisation (NPO) that was created to promote brass music and musicianship in Singapore. The society staged its inaugural music festival, in 2010. Called the Brass Explosion! it was intended to provide opportunities for brass musicians of all levels, to attend master classes, and concerts, as well as interact and network with each other to learn, teach, mentor, and gain performance experience.

Bridges’ Role

The festival programme’s main purpose was to be a compact but stylish guide to the festivals events. As well as the usual forewords from the organisers, patron (The British High Commissioner) and various sponsors the programme also contained the biographical information of the many international guest musicians and most importantly a comprehensive guide to all the festival’s concerts, afternoon recitals, master classes and jazz nights complete with timetables and location maps and details of which events were free and which were ticketed.

The issues encountered and the solutions employed by Bridges:

Issues:

  • As an NPO the client had a limited budget so Bridges had to be very mindful of the number of pages, print run and the materials used in the production of this festival programme.
  • Dealing with a multitude of sponsors and musicians scattered all over the world Bridges’ first task was to gather and consolidate all the information required for copywriting and layout.
  • The agency also had to reject many of the photos first submitted and explain the need for higher resolution ones.
  • Much of the copy had to be approved and sometimes amended by several parties. For instance, a musician’s bio might have to be approved by both the musician and the sponsor sending him to the festival; a sometimes time-consuming process.

Solutions:

  • Bridges had to plan and prioritise the usage of space and pagination in the booklet for the client. It was agreed that paying sponsors should be given the highest priority, therefore it was decided that their ads were placed in premium positions; inside back and inside front of the front and back covers. To save costs, only the cover was printed in full colour, the rest of the booklet was printed in black and white.
  • Bridges assisted the client in ensuring that all artwork, graphics, logos etc were in a suitable format for print. While this not an issue with our larger commercial sponsors who were very used to producing finished artwork for their advertising campaigns, the same couldn’t be said of  some of our smaller sponsors and some of the instrument manufacturers based overseas. Bridges had to re-create one or two logos in the appropriate formats for a fee so that they would be of an acceptable quality for print.
  • Bridges consolidated all the recommended changes in artwork from the various parties before implementing the changes and presenting the amended artwork to client for approval.

Festival Programme

The Brass Society is a not-for-profit organisation (NPO) that was created to promote brass music and musicianship in Singapore. The society staged its inaugural music festival, in 2010. Called the Brass Explosion! it was intended to provide opportunities for brass musicians of all levels, to attend master classes, and concerts, as well as interact and network with each other to learn, teach, mentor, and gain performance experience.

Bridges’ Role

The festival programme’s main purpose was to be a compact but stylish guide to the festivals events. As well as the usual forewords from the organisers, patron (The British High Commissioner) and various sponsors the programme also contained the biographical information of the many international guest musicians and most importantly a comprehensive guide to all the festival’s concerts, afternoon recitals, master classes and jazz nights complete with timetables and location maps and details of which events were free and which were ticketed.

The issues encountered and the solutions employed by Bridges:

Issues:

  • As an NPO the client had a limited budget so Bridges had to be very mindful of the number of pages, print run and the materials used in the production of this festival programme.
  • Dealing with a multitude of sponsors and musicians scattered all over the world Bridges’ first task was to gather and consolidate all the information required for copywriting and layout.
  • The agency also had to reject many of the photos first submitted and explain the need for higher resolution ones.
  • Much of the copy had to be approved and sometimes amended by several parties. For instance, a musician’s bio might have to be approved by both the musician and the sponsor sending him to the festival; a sometimes time-consuming process.

Solutions:

  • Bridges had to plan and prioritise the usage of space and pagination in the booklet for the client. It was agreed that paying sponsors should be given the highest priority, therefore it was decided that their ads were placed in premium positions; inside back and inside front of the front and back covers. To save costs, only the cover was printed in full colour, the rest of the booklet was printed in black and white.
  • Bridges assisted the client in ensuring that all artwork, graphics, logos etc were in a suitable format for print. While this not an issue with our larger commercial sponsors who were very used to producing finished artwork for their advertising campaigns, the same couldn’t be said of  some of our smaller sponsors and some of the instrument manufacturers based overseas. Bridges had to re-create one or two logos in the appropriate formats for a fee so that they would be of an acceptable quality for print.
  • Bridges consolidated all the recommended changes in artwork from the various parties before implementing the changes and presenting the amended artwork to client for approval.